Demand Engine
Start with market clarity before picking channels.
Strategic Inputs
Start with market clarity before picking channels.
TAM
Where is the opportunity?
ICP
Who is most likely to buy?
GTM
How do we win?
Demand Engine
Use inbound to capture intent. Use outbound to create demand.
Inbound
Capture demand
SEO
AEO
Referrals
Outbound
Create demand
ABM
Outbound Email
LinkedIn Outreach
Cold Calling
Output
Measure channel success by revenue outcomes.
Qualified pipeline
Opportunity volume
Pipeline velocity
Revenue growth